Shubhra Saraf Sethi

Shubhra Saraf Sethi serves as the Executive Vice President at Disney Star, overseeing Product and Revenue Strategy and Customer Marketing for the Sports portfolio since October 2007. With extensive experience in developing monetization strategies across various sports in India, including cricket and football, Shubhra's leadership focuses on driving profitable growth and enhancing advertising revenues. Previously held positions include Senior Vice President for Hindi Entertainment and Vice President of Strategy & Planning, where Shubhra was accountable for maximizing revenue potential, managing client relationships, and establishing long-term strategic initiatives. Earlier roles at GroupM included Business Director and Business Group Head, where expertise in media planning and integrated marketing strategies was demonstrated. Educational qualifications include an Executive Education Program from Indian School of Business, a Post Graduation in Communications from MICA, and a Bachelor's degree in Economics from St. Xavier's College.