Anderson Souza

Anderson Souza is a seasoned Consumer and Market Insights Manager at The Walt Disney Company, with a robust background in consumer research and marketing across various industries. Anderson's career spans roles at notable companies including Unilever, Ipsos Brasil, and Nielsen, focusing on analyzing brand communication, media investments, and consumer behavior to provide actionable insights. With advanced expertise in methodologies such as A/B testing and machine learning, Anderson has successfully influenced marketing strategies for both FMCG leaders and advertising agencies. An educational foundation includes an MBA in Innovation in Service Management from USP and dual bachelor's degrees in Business Administration and Tourism and Travel Services Management, demonstrating a comprehensive understanding of both business and consumer experiences.