Shannon Johnston

Shannon Johnston is a seasoned media planning professional with extensive experience at The Walt Disney Company since September 2010, currently serving as Director of Media Planning & Reporting. Johnston has a strong background in leading teams to execute promotional elements across Disney's branded television platforms, supported by data analysis and reporting. Previous roles at Disney include Senior Manager and Manager in Media Planning Strategy & Reporting, where Johnston optimized marketing campaign strategies and oversaw scheduling and reporting for synergy initiatives. Prior to Disney, Johnston held positions at Comcast, Miltenyi Biotec, and E! Entertainment Television, showcasing expertise in scheduling and coordinating promotional content. Johnston holds a Bachelor of Arts in Broadcast Journalism & Communications from California State University, Long Beach.