Eraldo de Medeiros

Eraldo de Medeiros has a diverse work experience in marketing and growth roles. Eraldo started their career as a Web Design at Inova Comunicação e Marketing in 2010. Eraldo then worked as a Creative Art Director at Trilha Propaganda from 2013 to 2014. After that, they served as a Creative Art Director at Gemelo Creative, where they developed campaigns for various clients until 2017. In 2018, they became a Consultor de Comunicação e Marketing at Uppa HotShop, specializing in the food and tourism industry. From 2019 to 2020, they worked as an Assessor de Imprensa at Prefeitura Municipal de Gramado. Eraldo joined FIESC - Federação das Indústrias do Estado de Santa Catarina in 2020 as part of the marketing team, contributing to the development of advertising campaigns and executing marketing strategies. In 2021, they became a Growth Marketing Specialist at Materialize, and then served as Head of Marketing & Growth at Captei - Inteligência em Negócios Imobiliários from 2022 to 2023, where they played a crucial role in structuring the marketing and growth department and implementing effective marketing strategies. Currently, they hold the position of Head of Marketing at Divid. Throughout their career, Eraldo has utilized various platforms and tools such as RD Station, Elementor, Néctar, Spotter, Google Data Studio, WordPress, and Mobile Monkey.

Eraldo de Medeiros has a diverse education history that spans several fields. Eraldo started their education at the Universidade Tiradentes-Unit, where they pursued a degree in Communication Social: Publicidade e Propaganda from 2008 to 2013.

In recent years, Eraldo has pursued further education to enhance their marketing skills. In 2020, they completed a course in A Arte e a Alma do Negócio at Perestroika. Eraldo also obtained certifications in Intelligence Emocional and Gestão Remota from Escola Conquer in April and March 2020, respectively.

In 2021, Eraldo attended the Pontifícia Universidade Católica do Rio Grande do Sul, where they obtained an MBA in Marketing, Branding e Growth. Eraldo also completed a course in Growth Hacking at the Gama Academy in the same year.

Continuing their education journey, Eraldo enrolled in the EBAC - Escola Britânica de Artes Criativas e Tecnologia in 2021. There, they pursued a degree in Marketing de Performance.

To complement their education, Eraldo has obtained various certifications. Eraldo completed the OKR certification from Qulture.Rocks Brasil in December 2021. Additionally, they obtained certifications in CRO - Conversion Rate Optimization from Rock University in September 2021, and in the Rede de Pesquisa do Google Ads from Google Digital Academy (Skillshop) in October 2021. In October 2021, they also completed the Gama Experience #38 course at Gama Academy.

Eraldo's dedication to education extends beyond their formal education and certifications. Eraldo has participated in various seminars and events related to marketing and communication, such as the II Fórum Sul-Americano do Negócio do Luxo organized by Onne Only in May 2019, the II Seminário Mídias Digitais e Transformação Social organized by the Governo de Sergipe - Secretaria de Estado da Comunicação Social in April 2012, and the I Circuito de Marketing e Comunicação de Sergipe in October 2011.

Overall, Eraldo de Medeiros has a strong educational background in communication, advertising, and marketing, with a focus on areas such as branding, growth, performance marketing, and conversion rate optimization.