Email Marketing Lead

🎯 What We Do

Over the past decade, millions of Americans have been forced to put their dreams of homeownership on hold. Home prices have outpaced wage growth while mortgage requirements continue to tighten. As a result, renters are missing out on a critical wealth-building opportunity: owning a home.

At Divvy, they're building an on-ramp to homeownership – one that's more affordable, more flexible, and an overall better fit for the modern American family – and it’s working

💼 Job Description

As Divvy’s first dedicated Lifecycle Marketer, you will take the lead in constructing email and SMS lifecycle programs that drive increased engagement and conversion. You are passionate about delivering the right message, to the right person, at the right time, and will champion this approach across the business. You have a deep understanding of email & SMS marketing, segmentation, personalization, analytics, and marketing technology.

🤝 Reports To

This position reports directly to the VP of Marketing & Communications, Kyle Zink. His responsibilities include strategic marketing, overseeing all aspects of public and community relations, and planning campaigns and advertisements.

💥 What We Need Your Help With

• Develop Divvy’s Email/Lifecycle program to activate, engage, retain, and reactivate Customers and partner real estate Agents
• Build a deep understanding of the Divvy Customer and Agent journeys
• End-to-end management of lifecycle campaigns and initiatives, including developing the strategy, partnering with key stakeholders, developing creatives and assets, tracking, reporting results, and ongoing optimization

🔍 What We Look For

• 6+ years of experience in Lifecycle / Email Marketing
• Hands-on experience building out a Lifecycle Program from the ground up, preferably at an early stage company
• Comfortable leading both the strategy and day-to-day execution of our lifecycle program
• Strong email copy-writing experience
• Highly proficient with SQL and overall data analysis methodologies
• Ideally proficient with HTML / CSS and/or other design tools to make visual assets
• Scrappy and resourceful

🦄 Some Perks and Benefits We Offer

• Competitive salary + equity

• Full benefits (medical, dental, vision)

• Diverse, smart, and fun coworkers excited to revolutionize homeownership!