Zafar Baig

Zafar Baig is a Chief Brand Officer at DLF BRANDS for Pure Home + Living. Previously, Zafar served as a Chief Operating Officer for LensCrafters & Special Projects, where Zafar played a key role in opening 50 retail outlets in 10 cities. With a background in operations and business development, Zafar has successfully led various strategic initiatives in retail, including the design and build of over 300 stores for global brands. Baig has also played a crucial role in transforming a trading company into a full-scale in-house manufacturer, significantly increasing production capacity. With a strong educational background in Politics & Law, Economics, and Sociology, Zafar brings a well-rounded skill set to their roles within the company.