Katharina Schmid

Katharina Schmid is an accomplished professional with extensive experience in strategic planning and account management. Currently serving as Head of Strategic Planning and a member of the executive board at Demner, Merlicek & Bergmann since September 2007, Katharina specializes in brand positioning, strategy, and integrated communication for national and international brands across various industries, including FMCG, retail, and automotive. Previous roles include Account Director at both Demner, Merlicek & Bergmann and Lowe GGK Wien, as well as Project Manager at Laufen Bathrooms AG, where significant contributions included enhancing brand visibility and developing innovative products. Katharina holds an MBA from The Open University Business School and has pursued multiple educational qualifications in business management and marketing.