Tiago Almeida is a seasoned professional in analytics and conversion rate optimization, currently serving as CRO & Insights Specialist at DMPG - Digital Experience Enablement since March 2022. Previous roles include Senior Web Analyst at Santander Portugal, Analytics & CRO Manager at DBi Data Business Intelligence, and Head of Analytics at Strata3, where leadership and strategic implementation of measurement plans were key responsibilities. Tiago has a robust background in web analysis from positions at Lucozade Ribena Suntory and MindGeek, complemented by research experience from Trinity College Dublin and the University of Heidelberg. Educational credentials include a Master of Science in Psychology, focusing on Applied Social Cognition, from the University of Lisbon.
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