Sarah Gibson

Sarah Gibson is currently the Marketing Manager at Backflip. Prior to their current position, Sarah was the Digital Marketing Manager at Nolan Transportation Group from February 2019 to April 2021. Before working at NTG, Sarah was an Assistant Brand Manager at Newell Brands from August 2016 to August 2018. During their time at Newell Brands, Sarah led cross-functional teams in a $5M category expansion for Rubbermaid FreshWorks and they collaborated with other departments to develop and execute traditional and digital marketing strategies that increased engagement and brand awareness. Sarah also has experience in supervising all aspects of the brand, from overall product design and artwork, to copy and digital assets for Rubbermaid social networks and webpage. In addition, Sarah has generated brand guidelines and ensured alignment on all consumer-facing assets to strengthen presence in-stores and online. Lastly, Sarah has analyzed internal sales data to evaluate brand performance and current sales trends which informed new and effective marketing strategies.

Sarah Gibson has a Master's in Mass Communications from the University of Florida and a Bachelor of Business Administration (BBA) from Loyola University Chicago. Sarah also has certification from Google in Google Ads and Google Analytics, and from Hootsuite Academy in Hootsuite Platform Certification.

Sarah Gibson reports to Josh Ernst, CEO. Sarah Gibson works with Cory Petersen - Director, Loan Operations, Joe Latson - Director, Customer Success, and Heidi Ripley - Director, Business Intelligence.