Adriano Santos

Head Of Marketing And Business at Dock

Adriano Santos has a diverse work experience spanning various industries and roles. Adriano currently serves as the Head of Customer Intelligence and Marketing at Dock, where they lead a team responsible for strategic customer analysis and growth insights. Additionally, they foster a data-driven culture within the company and collaborates with various stakeholders to develop a cohesive company strategy.

Prior to their current role, Adriano worked as a Senior Strategy Consultant and Executive of New Business Development at Instagrupo. Adriano was responsible for managing the growth strategy of clients, overseeing a budget of over R$ 50MM per year, and restructuring sales teams. Adriano also played a key role in creating business plans, conducting economic viability analyses, and leading market intelligence and new technology development initiatives.

Adriano's career also includes founding and serving as the Strategic Director of Grupo ERA, where they managed the group's overall direction, profitability, and client relationships. Adriano worked with a wide range of clients across various sectors and led projects to maximize performance.

At InstaBanco, they were an Associate Founder and contributed to the establishment and development of the digital bank. Adriano'sresponsibilities included business model design, marketing and sales strategy, market positioning, and partnership structuring.

In their earlier career, Adriano held leadership positions at Grupo Bex, where they served as the Corporate Director of Marketing and Commercial Strategy, as well as the Marketing and Sales Manager for the Brazilian and International Markets at BU Orion Cymbals. Adriano also worked as a Marketing Coordinator for BU Orion Cymbals and as a Marketing Analyst for BU Multialloy.

Before entering the corporate world, Adriano gained experience as a Marketing Coordinator at Maricic Eventos, focusing on advertising campaigns for major sporting events.

Overall, Adriano Santos has demonstrated expertise in customer intelligence, marketing strategy, business development, and leadership throughout their career.

Adriano Santos completed their education in a chronological manner. In 2008, they enrolled at Universidade Paulista and pursued their undergraduate degree in Propaganda, Publicidade e Marketing, which they completed in 2011. Following this, from 2011 to 2012, Adriano attended BSP - Business School São Paulo, where they obtained a Master of Business Administration (MBA) with a specialization in Marketing. Finally, they furthered their education at Metanoia Institute from 2013 to 2014, where they pursued a Pós Graduação in Liderança de Alto Valor.

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Timeline

  • Head Of Marketing And Business

    July, 2021 - present

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