Jakob Vegerfors

Jakob Vegerfors is a seasoned professional in product analysis and digital strategy, currently serving as a Senior Product Analyst at Dohop since February 2022. Prior to this role, Jakob held the position of Customer Journey Manager for HBO Max, focusing on strategy and analysis across European markets. Experience includes leading teams and managing strategies at Digitalist Sweden and working as a Web Analyst and Digital Marketing Consultant at HiQ. Additional roles include web analysis and A/B testing at Klarna HQ, site optimization at Samsung Electronics Nordic, and contributions to digital marketing at Tulos Helsinki Oy and NetBooster Sweden AB. Jakob possesses a comprehensive background in data analysis, optimization strategies, and customer journey insights across various industries.