Helena Seo

Helena Seo leads the product design for the complex three-sided marketplace, including Consumer, Merchant and Dasher experiences. The team’s scope includes both audience-facing products and internal tools. Working with the cross-functional leaders to define the product strategy and execution plan. Building the design team and developing the org model and processes from the ground up.

Former Director of Consumer Experience Design, Groupon, Inc. Building delightful and seamless cross-platform consumer experience throughout the end-to-end commerce flow from discovery and transaction/redemption to customer life-cycle engagement.

BFA in Graphic Design/Multimedia with Honor from California College of The Arts, San Francisco, CA.