Yasmine Helmy

Yasmine Helmy is a senior growth marketing manager at Doppler. Prior to their current role, they served as head of growth at Trella from December 2020 to May 2022.

Helmy has extensive experience in building and scaling growth engines for startups. At Instabug, they led a team of 5+ growth marketers, engineers, outbound SDRs and data analysts in executing the company's self-serve demand generation strategy. Yasmine also oversaw the product marketing strategy and execution for several product launches.

In their role at Trella, Helmy spearheaded the revamp of the entire website messaging, visual identity, and SEO strategy. Yasmine also led a squad of 20+ engineers, designers, and marketers in executing the new category + brand. In addition, they collaborated with product, success, and sales teams on several initiatives across the entire funnel.

Yasmine Helmy received their dual bachelors degree in business administration and integrated marketing communications from The American University in Cairo with high honors. Yasmine then went on to do a semester exchange in international economics at Sciences Po.

They work with Ruud Visser - Chief of Staff, Will Goldfarb - Head of Finance, and Diana Van Nutt - VP, People & Operations. Their manager is Brian Vallelunga, Co-Founder & CEO.