Brandon Bednar

Brandon Bednar has over 8 years of work experience in marketing, digital marketing, and demand generation. In 2021, they began working as the Demand Generation Manager at dotData | Accelerate Data Science. From 2019 to 2021, they worked as the Digital Marketing Manager at Solutionreach, Inc. and the Marketing Operations Manager at Soar.com. In 2018, they were the Digital Marketing Manager at AtlasRTX, where they built and optimized marketing automation processes to attract and nurture new leads, developed content targeted to personas at key points in the buying journey, and systematized content creation processes. From 2016 to 2017, they were a Digital Marketing Consultant at Purdue University Krannert School of Management, where they developed and maintained a competitive analytics dashboard and utilized data collected from surveys to create unique value propositions. In 2017, they were the Marketing Automation & Strategy MBA Summer Intern at Emerson Climate Technologies, where they generated leads for an upcoming conference, integrated email marketing and social media analytics tools, and identified specific job roles and individuals in departments to tailor original content towards. From 2015 to 2016, they were the Digital Marketing Manager at Fluid Advertising, where they developed marketing, lead generation, and account based marketing initiatives, utilized data collected from website visitors to enhance user experience, and led a team of four. In 2015, they were the Search Engine Marketing Specialist at Helix Education, where they managed client paid search campaigns and developed recommendations for changes to make to website code and content in order to improve organic search engine ranking. In 2014, they were the Brand Manager Intern at Teton Webstores LLC, where they developed and implemented several social media strategies, resulting in an increase of followers and total social media presence. Finally, from 2012 to 2014, they were the Speaking Partners Manager at BYU-Idaho, where they ensured a smooth learning process for students and volunteers, developed customer service skills, and acquired teamwork and communication skills.

Brandon Bednar has a Bachelor of Science in Business Administration and Management from Brigham Young University - Idaho, which they obtained between 2010 and 2015. Brandon then went on to pursue a Master of Business Administration - MBA from Purdue University Krannert School of Management, which they completed in 2018 with a focus in Management Information Systems, General. Brandon has also obtained several certifications from Coursera, LinkedIn, Microsoft, and Google, including Machine Learning with Python, Data Analysis with Python, Data Visualization with Python, Introduction to Data Science Specialization, Databases and SQL for Data Science with Python, Python Project for Data Science, Data Science Methodology, Python for Data Science, AI & Development, Tools for Data Science, Social Selling with LinkedIn, Bing Ads, and Google Adwords.