Ruyi Yu

Ruyi Yu is the UA Manager at Dots. Ruyi has over two years of experience in growth marketing and has worked with a variety of performance UA channels. Prior to their current position, they were an Associate Growth Marketing Manager at Tilting Point, where they helped launch the IP game SpongeBob: Krusty Cook-Off.

Ruyi is experienced in defining user personas and identifying channels, targeting options, and creative solutions to improve game performance. Ruyi has a proven track record of success in increasing monthly revenue and boosting game rank. Ruyi is a collaborative team player who enjoys working with other marketing and live ops teams to develop and implement innovative strategies for user acquisition. Ruyi is a strong communicator and regularly presents recommendations, reports, and findings from experimental data to senior leadership and developers. Ruyi is also proactive in fostering new and current relationships with advertising partners and staying on top of industry trends and best practices.

Ruyi Yu has a Master of Science in Marketing Intelligence from Fordham University and a Bachelor of Science in International Business of Economics from The University of Nottingham Ningbo China. Ruyi was an exchange student at the University of Nottingham. Ruyi has certification from DataCamp in Introduction to R and AppsFlyer in Appsflyer Essentials.

Their manager is Nir Efrat, CEO. Ruyi Yu works with Ken Pfile - Manager, Mobile Engineering, David McLaughlin - QA Lead, and Yuto Takamoto - Senior Backend Engineer.