Lawrence Lifrieri

Lawrence Lifrieri currently serves as the Director of Subscription Strategy at Dow Jones, where responsibilities include defining marketing and strategic programs for Barron's and MarketWatch subscriptions and driving their performance. Previously, Lifrieri held the role of Vice President of Partnership Management at Warner Bros. Discovery, overseeing client relationships and revenue for HBO Max and related platforms. Prior experience at WarnerMedia as Director of Partnership Management involved strategy development for HBO brands, while earlier positions at HBO included Account Manager, where Lifrieri achieved significant subscriber growth, and other roles focused on marketing and account management. Lifrieri began the career at DialAmerica Marketing, Inc. as Senior Account Executive. Educational qualifications include a Cable Executive Management Program from Harvard Business School and a Bachelor of Science in Business Administration/Economics from Montclair State University.