Kelly D. has over 17 years of work experience in marketing and communications roles. Kelly started their career at United Biscuits as a Senior Brand Manager. Kelly then moved on to Premier Foods, where they held various marketing controller roles, including Mr. Kipling, Sharwood's & Homepride, and Hartley's. During their time at Premier Foods, Kelly led brand planning, executed product launches, and developed partnerships. Kelly later joined Dreams as a Marketing Communications Manager, where they focused on brand strategy, driving both short-term traffic and long-term brand health. Kelly was then promoted to Head of Marketing Communications, responsible for consumer and internal marketing communications. Most recently, they hold the position of Head of Internal and Corporate Communications at Dreams.
Kelly D. has a diverse education history in the field of marketing. In 1997, they enrolled at the University of Portsmouth and completed a four-year BA (Hons) Business Studies Sandwich Course, specializing in Business Studies. Later, in 2002, they pursued further education at the CIM | The Chartered Institute of Marketing and received a Post Graduate Diploma in Marketing, which they completed in 2003.
Kelly continued to enhance their skills and knowledge in marketing by attending various workshops and masterclasses. In 2019, they completed an Advertising Training program at Clearcast and a Marketing Communications Copyrighting Workshop at ISBA. Additionally, during the same year, they participated in a Marketing Leadership Masterclass by Thomas Barta, organized by Marketing Week.
Kelly's commitment to professional development is evident through their recent certification in Copywriting. In September 2022, they obtained a Copywriting Masterclass certification from the CIM | The Chartered Institute of Marketing.
Overall, Kelly D. has a solid educational background in marketing, with a focus on areas such as advertising, marketing communications, copyrighting, and marketing leadership.
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