Rebecca Henshaw

Rebecca Henshaw is an experienced Ecommerce professional with a strong background in online trading and merchandising. Currently serving as the Ecommerce Trading Manager at Dreams since March 2021, Rebecca previously worked as the Ecommerce Merchandising Manager at Baker Ross Ltd for a brief period. Prior to that, Rebecca held the position of Online Manager EMEA for Aveda at The Estée Lauder Companies Inc. and also contributed to the online presence of Bourne Leisure Ltd as the Website Experience Manager. With extensive tenure at F&F Clothing at Tesco from 2010 to 2018, Rebecca advanced from Web Trader to Online Trading Manager, overseeing the womenswear department and focusing on customer journey optimization, data analysis, and trading management to enhance conversion rates and achieve sales objectives.