Matt Tippets is the senior vice president of product at Drift, leading the product management, design and UX research functions. Matt brings decades of product leadership to Drift, with deep experience in strategy, management, development, and marketing of industry-leading B2B cloud products at a variety of enterprise software companies. Prior to Drift, he served as chief product officer for Total Expert, a CRM and marketing automation platform focused on financial services. He also spent a number of years leading various strategic digital marketing products for Salesforce, where he was also responsible for product portfolio strategy at the Salesforce Marketing Cloud.
Current role