Sonya Lima

Sonya Lima has extensive work experience in sales and marketing roles in the hospitality industry. Sonya started their career in 1997 at Miami Dadeland Marriott as a Senior Group Sales & Catering International Market. Sonya then worked as a Director of Sales & Marketing at Residence Inn by Marriott, where they successfully led the hotel's recovery after the September 11th events. Lima also worked as a Managing Director & Partner at Lima Concrete Inc, a construction firm specialized in concrete services, where they exceeded revenue goals by 110%.

In their most recent role at Driftwood Hospitality Management, Lima served as the Complex Director of Sales at Residence Inn and Courtyard by Marriott Miami West/FL Turnpike. Prior to that, they worked as the Dual Director of Sales at AC Hotel and Fairfield Inn by Marriott Miami Airport West/Doral at Baywood Hotels.

Lima also has experience at Provident Hotels and Resorts LLC as the Director of Sales Marketing at Provident Doral at The Blue and as a Senior Business Transient Sales Manager. Sonya was responsible for managing the RFP process, establishing relationships with corporate businesses, and implementing sales and marketing strategies to optimize revenue and profitability.

Before entering the hospitality industry, Lima worked at ALTA (Latin American Air Transport Association) as a Meetings and Conventions Consultant and at Aeromexico Airlines as the SE Region Market Manager. In these roles, they were responsible for identifying and developing accounts, analyzing revenue reports, and representing the company in key organizations.

Lima began their career at Hyatt house Miami Airport, where they held the positions of Director of Sales & Marketing and Senior Sales Manager. In these roles, they were responsible for developing sales and marketing strategies, managing sales efforts, and working closely with the brand's regional Director of Revenue Management.

Overall, Sonya Lima's work experience showcases their strong sales and marketing skills, their ability to exceed revenue goals, and their expertise in the hospitality industry.

Sonya Lima completed their high school education at IEA (Institutos Educacionales Asociados) from 1969 to 1981, where they earned their high school diploma in science. Sonya then attended Universidad Santa Maria from 1981 to 1985, completing four years of law school but did not graduate. In 1986, they obtained a diploma in Tourism and Travel Agent from CECIT (Centro de Capacitacion en la Industria del Turismo). In 1987, Sonya earned an associate's degree in Marketing & Advertising from ISUM (Instituto Superior de Mercadotecnia). Sonya also obtained a diploma in Meeting and Event Planning from CECIT in the same year. Additionally, Sonya received development training from various sources, although the specific details are not provided.