Teodora Lima

Teodora Lima has extensive experience in e-commerce and merchandising, currently serving as a Senior Manager at Hint Inc. since December 2019, where responsibilities include managing site merchandising and driving direct-to-consumer strategies. Prior roles include E-Commerce Manager for North America at FitFlop, where Teodora collaborated with data teams to enhance customer engagement and managed promotional activities. Teodora also held various merchandising positions at Avon, dELiA*s, Victoria's Secret, and Lord & Taylor, focusing on product strategy, marketing communications, and customer behavior analysis. Teodora holds a Bachelor of Arts in International Affairs from Northeastern University.