Andrea Hernández Escalona

Andrea Hern is an experienced marketing professional currently serving as the Industry Marketing Manager at PROS since June 2020, where responsibilities include developing go-to-market strategies, producing content, and managing industry events in the food and consumables sector. Prior roles at PROS include Industry Specialist II and Content Specialist II, focusing on content lifecycle management and improving marketing workflows. Andrea also participated in a Marketing Graduate Development Program, contributing to reporting capabilities and consistency in marketing processes. Earlier experience includes a marketing internship at PROS, where tasks involved event research and creating promotional content, and a role at TechStar LLC, gathering social media KPIs. Andrea was selected as a Marketing EDGE Collegiate Summit Scholar, gaining insights into innovative data-driven marketing techniques. Andrea holds a BA in Business Administration and Communication Studies from Southwestern University.