Carol Sykes

Carol Sykes is a seasoned marketing professional with extensive experience in strategic marketing leadership across various industries. Currently serving as the Marketing Director for Drivewyze since November 2024, Carol has held key positions such as Head of Marketing at InnerSpace and Ready, where significant contributions included full-funnel omni-channel strategic planning and budget management. Previous roles include Director of Marketing positions at Aequilibrium and Bits In Glass, focusing on comprehensive marketing initiatives and achieving ambitious growth objectives. Carol's earlier experience includes revitalizing corporate branding at NuData Security, and leading transformative initiatives at Vitrium Systems. A marketing consultant between 2012 and 2014, Carol provided strategic support to various clients and established a strong foundation in digital strategy as a Web Producer for the University of the Fraser Valley. Carol holds a Bachelor's degree with honors in Psychology from the University of Victoria.