Christina Arthur

Vice President Business Strategy at Drivosity

Christina Arthur is a seasoned executive with extensive experience in business strategy and development, currently serving as Vice President of Business Strategy at Drivosity since July 2024. With a dual role as Vice President of Strategy at Caydon Associates since July 2014, Christina specializes in regional economic development through sports tourism. Previous positions include Chief Strategy and Operations Officer at Modular Building Systems International and Southeast Market Executive at View, Inc., where notable achievements included managing a $100 million pipeline in clean technology. Christina has also held key roles at Drivosity, Big Top Brewing Company, and BJ's Restaurants, showcasing a strong background in sales, marketing, and operational management. Christina holds multiple degrees from the University of Florida, including a Master of Arts in Global Strategic Communications and a Master of Science in Destination Development.

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