Hiddo van de Ven

Hiddo Van De Ven is an experienced professional in sales, marketing, and innovation with a strong background in managing and leading teams across various industries. Currently, as the Sales, Marketing & Innovation Director at DS Smith, Hiddo is responsible for driving growth through innovative packaging solutions and customer-centric services. With extensive experience as Managing Director at Pratomic B.V., Hiddo focuses on adapting to the challenges in the management consulting sector. Previous roles include leadership positions at Low&Bonar, Berry Global, Inc., PGI Nonwovens, Intertech Group, and Nedac Sorbo, emphasizing technical sales, market management, and strategic business development. Hiddo holds a Bachelor's degree in International Marketing & Economics from HU University of Applied Sciences Utrecht.