Fatema al Afeefi

Head Of Employee Experience & HR Digitalization at du

Fatema Al Afeefi has a diverse work experience spanning several industries. Fatema currently holds the position of Head of Employee Experience & HR Digitalization at du, a telecommunications company. Prior to that, they served as the Chair of the HR Committee at UAE Banks Federation.

Fatema has also worked at HSBC, where they held multiple roles including Country Head of HR UAE and Regional Head of HR Global Banking & Markets and Commercial Banking MENAT. Fatema was also a Board Member at the Emirates Institute Finance (EIF).

Before their time at HSBC, Fatema worked at Etihad Airways, where they held the position of Head of HR and Senior HR Business Partner. Fatema was responsible for managing HR matters between Etihad Airways Group HR and its partner airlines.

Additionally, Fatema has experience as a Freelance Occupational Psychologist and worked at Emirates Airline as a Senior Psychologist and Psychologist. In these roles, they were responsible for conducting psychometric assessments and providing support to staff and managers.

Earlier in their career, Fatema worked as a Marketing Research Analyst at Sama Dubai, where they conducted market research and managed project paperwork.

Overall, Fatema Al Afeefi's work experience demonstrates their expertise in HR, employee experience, and psychometric assessments across various industries.

Fatema Al Afeefi started their education at the American University in Dubai in 2002, but no degree or field of study is specified. In 2004, they attended the American University in Cairo and obtained a Bachelor of Arts (B.A.) degree in Psychology in 2007. Later in 2009, they attended IHS and obtained Level A & B. In 2012, they completed the Emirates Management Diploma at Emirates Aviation College. In the same year, they also obtained a CHRP-CIPD certification from Bradfield Group in the field of Human Resources.

Additionally, Fatema Al Afeefi holds various certifications, including the Micro Expression Training Tool (METT) Advanced from the Paul Ekman Group, EQ-I from MHS, Foundation Executive Coach from the Association for Coaching, International Critical Incident Stress Foundation from UMBC, and MBTI from CCP. The exact years of obtaining these certifications are not specified.

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Timeline

  • Head Of Employee Experience & HR Digitalization

    September, 2023 - present

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