Peter Allegretti

Co-Founder & Head of Marketing Sciences at Dumbstruck

Peter Allegretti has a diverse work experience in various roles and industries. In 2011, they worked as a research associate and instructor at the University at Albany, specializing in informatics. Peter then co-founded Doctored Apps in 2012 and served as the managing director until 2017. During this time, they gained entrepreneurial experience. In 2013, they co-founded Dumbstruck, Inc., where they currently hold the position of Co-Founder & Head of Marketing Sciences. At Dumbstruck, they utilize their expertise in psychology, neuroscience, and AI-powered facial coding technology to analyze and measure emotional impact and effectiveness of video advertisements. Peter'srole involves providing clients with insights for targeted marketing strategies and evaluating key performance metrics.

Peter Allegretti started their education at Siena College, where they pursued a Bachelor of Arts (B.A.) degree in Classics. Peter'sexact start and end dates for this program are unknown. Currently, they are at the University at Albany, SUNY, working towards a Doctor of Philosophy (Ph.D. in Progress) degree in Informatics, which they began in 2011.

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