Zaria Parvez

Zaria Parvez is Duolingo's global social media manager. She leads social strategy, community management, and creator partnerships across all major social platforms. She spearheaded the development of Duolingo's TikTok account. Thanks to her daily research, keen sense of trending topics, and Gen Z wit, the account grew to over 3M followers in less than siz months and was recently recognized as AdAge's Top 5 Brand TikTok accounts. When it comes to working in social media, Zaria believes in the power of optimism, risk-taking and empathy. Prior to joining Duolingo, Zaria was a student at University of Oregon where she majored in advertising. She was a 4A's MAIP Fellow in 2019 and 2020. She was also in the 2020 class of the Advertising American Federation's MPMS Program and help internships at Havas.