Anum Fatima

Anum Fatima is a skilled professional in sales and marketing, currently serving as a Sales and Marketing Specialist at Dustbane Products Ltd. since November 2023. Previously, Anum held the position of UX Writer at Circles, where notable accomplishments included leading the localization of the Circles Life mobile app for the Pakistani market and collaborating with cross-functional teams to enhance user experience. As Marketing Manager at Bykea, Anum successfully established the brand as a leading affordable commuting option in Pakistan and effectively managed its communications. During tenure as Marketing Content Specialist at Bank Alfalah Limited, Anum achieved a noteworthy increase in credit card transactions and received recognition through the 'Ace Award for Customer Connect.' Prior experience as a Public Relations Executive at foodpanda allowed Anum to significantly contribute to brand positioning through diverse PR campaigns. Anum possesses a Postgraduate Degree in Marketing from Algonquin College of Applied Arts and Technology, complemented by an MBA and a Bachelor of Commerce from Karachi University.