Firdha R.

Firdha R. is an experienced digital marketing professional currently working in Ecommerce digital marketing at Watsons Indonesia since January 2023. Firdha is responsible for various digital marketing activities, including managing Meta ads and Google ads, optimizing campaigns, and reporting on digital media performance. Achievements include increasing overall ROAS from 3 and successfully running CPAS for multiple e-commerce platforms. Previously, Firdha held positions at Ruangguru, where responsibilities spanned digital ads strategy, analytics, and performance marketing. Notable accomplishments include reducing Google SEM lead costs by 50% and enabling students to win competitions while serving as the first team lead at RevoU. Educational background includes a Bachelor's degree in Journalism from Universitas Padjadjaran and a digital marketing certification from RevoU.