Lena Kassa

Lena Kassa is a Research Expert at DVJ Insights since July 2023, conducting market research for international clients across various sectors, with a focus on analyzing qualitative and quantitative data related to consumer behavior and brand positioning. Prior roles include proofreading for Brainial's German website, a marketing internship at Studio Wae where website content was optimized through Google Analytics and SEO strategies, and freelance copywriting for CinnaBums, including web design and social media content curation. Notable projects include collaboration with the Embassy of Sweden in The Hague to promote Dutch and Swedish start-ups in circular economy, and gaining digital marketing skills as an intern at GreenFlux. Lena holds a Master of Science in Communication and Information Sciences from Tilburg University, a Bachelor of Arts in Creative Business from HU University of Applied Sciences Utrecht, a Digital Marketing Minor from Rotterdam Business School, and an Abitur from the German Embassy School of Beijing.