Alexandra Kelly

Alexandra Kelly is an accomplished marketing professional with extensive experience at IBM since October 1998. Currently serving as the Head of Account Based Marketing for IBM Australia and New Zealand, Alexandra leads marketing strategies for key accounts in government, banking, and telecommunications. Previous roles include overseeing digital transformation initiatives, managing international marketing communications, and driving demand programs across various sectors. Alexandra's education includes a Bachelor's Degree in Arts from the University of Sydney and a Master's in Business Marketing from the University of Technology Sydney, which complements the robust marketing strategies developed throughout a successful career at IBM.