Jose Hurtado

Ux/ui Senior Design Director at DXagency

Jose Hurtado has a strong background in UX/UI design, with experience in leading design teams and implementing successful strategies. Jose worked as a UX/UI Senior Design Director at DXagency, where they redefined and executed UX/UI strategies for high-profile clients, resulting in increased user engagement. Jose also identified and troubleshooted UX/UI problems. At DXKulture, they held a similar role and focused on promoting diversity, equity, inclusion, and emerging cultures through design.

Prior to these roles, Hurtado served as the Creative Director and Web Designer at Visual Brands, where they directed and executed comprehensive website redesigns for multiple clients, leading to increased organic traffic and improved client satisfaction. Jose also led a rebranding project for a major client, resulting in increased brand awareness and revenue.

Hurtado also worked at Nestlé as a Senior Visual Designer, where they developed inclusive design guidelines and drove successful cross-cultural branding campaigns. Jose created and led a multicultural design initiative for various Nestlé products and divisions.

Before these experiences, they co-founded Trabuca Comunicación Visual and served as the Digital Director. Jose oversaw entertainment and corporate campaigns, reviewed project production factors, and designed and conceptualized for different companies.

Hurtado's career began at Telecentro, where they worked as an Editor, Animator, and Visual Designer. Jose was responsible for video editing, motion graphics, and post-production tasks.

Overall, Jose Hurtado has a comprehensive background in UX/UI design, creative direction, branding, and multicultural design.

Jose Hurtado has a Bachelor's Degree in Graphic Design and Creative Direction from CIDIG, which they obtained from 1995 to 1999. Jose also completed a UI/UX Design Specialization in Design and Visual Communications at the California Institute of the Arts in 2018. In 2022, they obtained a Full-Stack Software Developer certification from 4Geeks Academy in Computer Software Engineering. Jose has acquired multiple additional certifications, including a Mastering Generative AI certification from PromptHero and Salesforce Platform Certifications from Salesforce, both obtained in 2024. Jose has obtained various certifications from Google, such as Build Dynamic User Interfaces for Websites, Conduct UX Research and Test Early Concepts, Create High-Fidelity Designs and Prototypes in Figma, Design a User Experience for Social Good & Prepare for Jobs, and the Google UX Design Specialization, all obtained in 2023. Jose has also obtained certifications in Web Design: Strategy and Information Architecture, Web Design: Wireframes to Prototypes, UX Design Fundamentals, and Enterprise Design Thinking from the California Institute of the Arts, as well as certifications in Introduction to Augmented Reality and ARCore from Google, and Human-Computer Interaction - HCI from the Interaction Design Foundation (IxDF), all obtained in 2020. Lastly, they obtained certifications in How to Create Intuitive Products by Imitating Physicality from the Interaction Design Foundation (IxDF), Build Wireframes and Low-Fidelity Prototypes from Google, Start the UX Design Process: Empathize, Define, and Ideate from Google, and Shopify Theme Development from Shopify, all obtained in 2021. Jose's educational journey showcases a diverse range of expertise and a commitment to expanding their knowledge in the fields of design and software development.

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