Karolina Jakobsson

Karolina Jakobsson has a long and varied work experience. Starting in 2006 as a Salesperson for ONOFF Sverige AB, they then moved to Paul Dane Pty Ltd in 2007 as a Shop Assistant. In 2012, they took on a Temporary Trade Marketing Manager role for Henkel and then a Marketing Intern role. In 2013, they became a Junior Brand Manager for Schwarzkopf Professional. In 2014, they were promoted to Nordic Brand Manager for Henkel. In 2018, they took on a Business Development Manager role for Natural Cycles, and most recently in 2021, they became a Key Account Manager for Dynamic Code AB. In their various roles, Karolina has been responsible for identifying new retailers and distributors, driving profitable sales, setting and implementing retail strategies, developing and maintaining product portfolios, campaign and budget planning, analyzing sell out data, visiting key stores and educating in store personnel, and acting as a direct link to marketing, quality, research and development, and design departments.

Karolina Jakobsson began their educational journey in 2008 when they earned a Bachelor's degree (B.Sc.) in Business Economics from Halmstad University. In 2010, they attended Zuyd Hogeschool | Zuyd University of Applied Sciences for International Communication. That same year, they completed a Bachelor of Arts (B.A.) in European Business from the University of Lincoln. Finally, in 2011, they earned a Master of Science (M.Sc.) in International Marketing from the University of Lincoln.