DynamicPricing AI
Nicky Nikolaev is a marketing professional with extensive experience in digital marketing, growth marketing, and strategy development. Currently holding the position of Head of Marketing at Dynamic Pricing AI, Nicky has also worked as a Marketing Consultant at StorPool Storage and as a Marketing Director at Pateplay. With a Master's degree in Marketing from St. Cyril and St. Methodius University of Veliko Tarnovo, Nicky has a strong background in developing and executing marketing strategies to drive ROI and increase customer engagement. Through various roles in different companies, Nicky has showcased expertise in digital growth marketing and social media optimization.
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DynamicPricing AI
Dynamic Pricing technology streamline the retail pricing management. It can play a central role in repricing entire retail portfolio using predefined rules and out of the box strategies. A data driven approach takes into account competition, real-time demand and inventory to adjust prices for optimal profit. Implementing the technology leads to increased revenue, margins and faster sales cycle.