Janet Wise has an extensive background in research and marketing. Currently serving as a Principal at Dynata, Janet leads a team of researchers and manages various advertising effectiveness studies. With previous experience as Senior Director of Research at IntelliSurvey, Janet worked closely with corporate and agency clients to design and execute quantitative studies. Janet also has experience as a Senior Research Director at Phoenix Marketing International, where Janet managed multiple research projects from start to finish. With a Bachelor's degree in Psychology from the University of Massachusetts, Janet has built a successful career in the research industry.
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