Holly Gillespie is an experienced professional in customer loyalty and engagement, currently serving as the Head of CRM & Loyalty at Dyson since May 2024. Previously, Holly held the position of Senior Director of Loyalty & Customer Engagement at TruGreen, where work focused on customer engagement strategies from October 2020 to May 2024. Prior roles include Senior Director positions at Groupon and Expedia Group, where Holly managed loyalty programs and strategies for various brands. Holly began their career in the airline industry with Delta Air Lines and Northwest Airlines, progressing from roles in loyalty program marketing to revenue management. Educational credentials include an MBA in International Business & Marketing from the University of South Carolina and a BA in French/East Asian Languages and Cultures from the University of Illinois Urbana-Champaign, supplemented by studies at Waseda University.