Pedro de la Ballina Campo

Pedro de la Ballina Campo is an experienced professional specializing in CRM, loyalty, and communications, currently serving as the Head of CRM, Loyalty and Communications at Zurich Insurance since September 2022. Prior to this role, Pedro worked at Iberia for over eight years, where responsibilities included managing the CRM & Marketing Automation strategy, leading customer insights initiatives, and enhancing customer data integration. Experience also includes consulting positions at IRI and Management Solutions, focusing on business intelligence projects for major multinational companies. Pedro holds an Executive MBA from Esade and has additional qualifications in telecommunications engineering and business management.