Joelle Barakat

Joelle Barakat is an experienced marketing professional with a strong background in the beauty and cosmetics industry. Currently serving as Head of Media for the Middle East and Africa at Dyson since February 2017, Joelle has previously held multiple positions at L'Oréal, including Group Marketing Manager for YSL Beauté and Group Product Manager for Lancôme Makeup in Canada. Joelle's expertise encompasses brand marketing strategy, P&L management, and the development of retailer programs. Earlier roles at MAC Cosmetics as a Certified Makeup Artist and Sales Person helped develop sales skills and educational capabilities. Joelle holds a Bachelor in Commerce with a focus on Marketing and Sociology from Concordia University.