Sarah Lake

Sarah Lake is an accomplished marketing professional with extensive experience in leading high-impact strategies at Dyson, where current roles include Global Marketing Performance Director and former Director of Direct-to-Consumer initiatives. Prior positions encompass roles such as Chief of Staff, Senior Commercial Manager, and Head of International Customer Marketing, showcasing expertise in data-driven marketing, omnichannel strategies, and team leadership. Previous experience includes brand management roles at BP and RB, where strategic planning and channel management were key focuses. A graduate of the University of Oxford with a BA (Hons) in Modern History and Politics, Sarah Lake combines analytical skills with a strong commercial acumen to drive business growth and innovation.