Senior Paid Media Manager

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw, and fin. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically effective, and accessible skincare.

We have annual revenues of ~$500 million and our business performance has been nothing short of extraordinary with 20 consecutive quarters of net sales growth as we have grown to #3 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 days at home, work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

About the role We are looking for someone to be responsible for partnering with our Media Agencies and internal cross-functional teams including Creative, eCommerce, Product Marketing, and Finance to create and execute impactful Paid Media plans that deliver a connected experience along the consumer decision journey.

Responsibilities Media Strategy & Planning: • Lead the teams and agency partners to design, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio) • The Senior Media Manager sets the tone for how full funnel campaigns are managed daily by assuring focus on important goals and delivering appropriate resources to meet ongoing objectives • Lead daily Paid Media execution, tactical planning; optimize media mix to drive growth and meet business goals. • Identify trends and insights to maximize campaign KPIs • Assist in forecasting and management of multimillion-dollar budget • Develop new campaign strategies to drive incremental growth • Partner closely with eCommerce Team, Brand, Integrated Marketing, Product Innovation, & Agency partners to develop a holistic marketing approach that maximizes ROI of media budget and investments against a variety of business goals. • The Senior Media Manager must demonstrate a working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems

Administrative: • Manage media billing • Own monthly reconciliation of media accruals vs. actual expenses that come in • Own the promotional comms strategy with agencies • Brief in create needs for Paid Media channels Agency & Partner Management: • Manage Media Agency day to day partnership, ensuring achievement of all deliverables, quality of resources and overall relationship health • Collaborate with agency on the development and strategic application of 1st and 3rd party audiences • Drive hypothesis driven testing strategies with agency partners • Serve as key point of contact for media partners and work closely with a broader team to manage key social/digital partners (Google, Facebook, etc.). • The Senior Media Manager helps sets the working style for the group, leads the strategic direction with help from leadership, and is a marketing partner across the company

Creative Optimization: • Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI • Brief creative for monthly priority stories, promotions, and evergreen (always-on) content across all Paid channels for US and UK markets • Help educate our creative team on media creative best practices by platform • Share back creative learnings and make recommendations for future campaigns

Measurement & Reporting: • Work with Analytic resources (internal and agency) to assess campaign effectiveness, identify opportunities for optimization, and provide holistic reporting on media efficiency and effectiveness to senior management • Work with Media Agency to deliver dashboard/reports that give a clear view of campaign performance, along with insights, recommendations, and next steps • Track feedback regarding the effectiveness of marketing campaigns, activities, and promotions

Requirements: • BA or BS required • Beauty industry and/or retail background strongly preferred • 5 years+ of experience in performance or direct response Paid Media • Experience in optimizing Affiliate, Search, Shopping, Social and Display • A firm grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing • International experience is a plus, but not required • Highly organized and flexible with great attention to detail, a self-starter • Excellent written and verbal communication skills • Ability to think creatively, build compelling, fresh ideas with a discerning brand eye • Ability to demonstrate critical thinking and problem-solving skills • Strong reporting analytical skills, both quantitative and qualitative, with strong attention to detail • Ability to synthesize complex ideas into actionable recommendations for senior executives • Intermediate level in Microsoft Excel • Creative, imaginative, and able to develop ideas quickly • Able to work in fast-paced, start-up environment and changing environment, with cross functional partners in multiple geographies, while also demonstrating calm under pressure