Jennie Laar

Jennie Laar has an extensive work experience in the beauty industry, starting in 1996 with Sainsburys as a Buyer's Assistant in Meat Buying. Jennie then transitioned to Product Development Specialist in Health & Beauty Buying.

In 2001, Jennie joined The Body Shop - Americas Region (L'Oreal Inc.), where they held various roles such as Global Product Manager for Skin Care, Senior Global Product Manager for Gifts, and Product Director for Gifts, Accessories, and Promotions. Jennie also served as the Acting VP for Product and was later appointed as Product Director for Color, Skin Care & Men's category.

Moving forward, Jennie joined Bare Escentuals in 2009 and became the Senior Merchandising Director for Boutiques and Department Stores. Jennie then advanced to Senior Director of Sales and Merchandising for Ulta, Department Stores, and Military, and eventually became the Vice President of Sales and Merchandising for Ulta, Sephora & Department Stores.

Jennie Laar joined FORMA Brands in 2017, where they initially served as the Vice President of Wholesale for Morphe. Jennie later took on the role of Vice President - Wholesale and then became the Senior Vice President of Global Wholesale.

Their latest position is as the Chief Commercial Officer at E.L.F. Beauty, starting in 2022.

From 1993 to 1996, Jennie Laar attended Nottingham Trent University. During this time, they pursued a Bachelor of Arts degree in Modern European Studies.