Shweta Desai

Shweta Desai is a seasoned professional with extensive experience in digital strategy, e-commerce, and entrepreneurship. Currently serving as Digital Strategic Manager and International E-commerce Analyst at E.L.F. BEAUTY since July 2020, Shweta also holds the role of Chief Executive Officer at Knack Ventures since February 2022 and is the Founder of MAAP, a sustainable garment line established in January 2020. Shweta's prior roles include a consulting project at Hangar9, where a transition to e-commerce was facilitated, and project consultancy for Dynamo, focusing on growth strategies for startups. Previous experience includes a Senior Marketing Manager position at LaughGuru, where leadership and marketing strategies significantly boosted revenue. An educational background includes a Master's in Entrepreneurial Leadership from Babson F.W. Olin Graduate School of Business and postgraduate studies in financial management from Mumbai University.