The Marketing Team at E.L.F. Cosmetics is responsible for driving brand awareness and customer engagement across global markets. Key activities include developing and executing strategic marketing campaigns, managing brand positioning, overseeing digital and content creation, leveraging customer relationship management (CRM) and loyalty programs, and optimizing paid media efforts. Additionally, the team focuses on innovation, brand extensions, and integrated marketing communications to ensure cohesive and impactful brand messaging across all channels.
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