Paco León Lerma is the founder and director of Lionship, specializing in the development of advisory and mentoring programs for directors and sales managers. With extensive academic involvement, Paco serves as a leadership associate professor at multiple institutions, including EADA Business School, La Salle International Graduate School, and ESEUNE Business School España, where leadership and sales transformation skills are key focuses. Additionally, Paco co-leads the Spain Chapter of the Sales Enablement Society, advocating for professional excellence in sales. Prior roles include senior consultant at Miller Heiman Group and marketing manager at Jazztel, complemented by a diverse educational background in telecommunications and leadership.