Yael Grimman

Chief Commercial Officer (cco) at Earth Rated

Yael Grimman has extensive experience in various leadership roles. Yael currently holds the position of Chief Commercial Officer at Earth Rated, where they are responsible for overseeing commercial operations. Prior to this, Yael served as the Chief Marketing Officer at Earth Rated, leading the Marketing and Innovation team.

Before joining Earth Rated, Yael worked at Umbra as the Chief Marketing Officer and Global Head of HR. In this role, they were accountable for global business and commercialization plans across all product categories, as well as leading the global e-commerce business, social marketing, graphics, and visual marketing.

Earlier in their career, Yael held several positions at Dyson, including Managing Director/General Manager for Spain and Portugal, Global General Manager for the Environmental Care Category, and Marketing Director for Canada. In these roles, they demonstrated strategic leadership and achieved significant business growth.

Yael began their career at Procter & Gamble, where they held various positions including Director of Customer Marketing, Category Brand Manager, Brand Manager, Assistant Brand Manager, and Business Analyst. During their time at Procter & Gamble, they gained valuable experience in brand management and customer marketing.

Overall, Yael Grimman has a strong background in leadership, marketing, and business development, making their a valuable asset to any organization.

Yael Grimman completed a Skilled Negotiator course at The Gap Partnership in 2018. In 1995, they began pursuing an Honours Bachelor of Commerce degree at McMaster University, which they completed in 2000. In addition to their formal education, Yael has obtained several certifications, including Situational Leadership from The Ken Blanchard Companies in 2020, Leading Dyson from The Centre for Creative Leadership in 2016, and Disrupting our Leadership and Leadership Forum from Wavelength Leadership and Meeting Magic Ltd. respectively in 2015.

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