EarthOptics
Natalie McCracken possesses extensive experience in marketing communications, currently serving as the Head of Marketing Communications at EarthOptics since August 2024. Prior to this role, Natalie led marketing communications at Pattern Ag from November 2021 to August 2024 and contributed as a Marketing Communications Strategist at Equity Bank between June 2019 and September 2021. Additional experience includes positions as Account Supervisor and Account Manager at Sage | BCS Communications, as well as administrative roles at KC Water and BMO Capital Markets. Natalie began their career as a Program Manager at Rasmussen College. Educationally, Natalie holds a Bachelor of Arts degree from Columbia College Chicago and attended DePaul University.
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EarthOptics
EarthOptics is building the soil Cloud. They are a growing AgTech company developing tools that help farmers more sustainably manage their soil, increase yields and feed the growing world. They are focused on the development of next generation sensors and algorithms that characterize soil properties at scale. Their technology will make a global positive impact on the health of both the population and the environment.