The Leadership Team at East Coast Wings + Grill is responsible for strategic planning, operational efficiency, and overall business growth. This team, which includes key executives such as the CEO, VP of Marketing, and COO, oversees marketing strategies, unit-level economics, brand development, and operational support. Their collective goal is to maximize Return on Investment (ROI) and EBITDA for franchisees, ensuring both the company's and franchise operators' success through effective management and support systems.
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