Lydia Li is a seasoned professional in product management and marketing, currently serving as an AVP - Product Manager at East West Bank since July 2020. In this role, Lydia leads omnichannel marketing and collaborates with various product managers across multiple sectors. Simultaneously, Lydia works as a Senior Program Manager for HYSTA, focusing on empowering Chinese American entrepreneurs. Prior experience includes positions as Marketing Business Development Manager at UpMarket, where Lydia significantly increased sales leads, and Growth Consultant at Himalaya, where influencer campaigns were launched. Lydia's career began at IHOPE Education LLC as a Product Manager, creating a popular Wechat mini app. Lydia holds a Master's degree in Data Analytics from Fordham University and a Bachelor's degree in International/Global Studies from the University of Washington.