Sean Perkins

Vice President Marketing Strategy And Delivery at Eastern Bank

Sean Perkins has a diverse work experience in marketing and strategy roles.

Starting in 2000, Sean worked as a Promotion and Website Manager for Danone Waters of North America. Sean then moved on to The Stanley Works as a Merchandising and Promotions Manager in 2002.

In 2003, Sean joined GE Capital, where they held roles as a Senior Communications Manager and later as a Leader in Strategic Marketing Communications. Sean was responsible for developing and executing marketing initiatives for the Commercial Equipment Finance division.

From 2006 to 2011, Sean worked at Pentron Clinical Technologies as the Director of Advertising and Promotion, and later as the Director of Marketing. There, they led global marketing strategies and managed product development and clinical affairs initiatives.

In 2011, Sean became the Principal at LGP Resources, where they collaborated with stakeholders and marketing teams to develop brand strategies and execute go-to-market initiatives.

Sean then joined Carlin Combustion Technology, Inc. in 2014 as the Director of Marketing for Carlin & Hydrolevel. Sean led product marketing for the two operating units and implemented unique 3-stage distribution strategies.

In 2022, Sean worked at Pendulum Systems as the first marketing hire for the SaaS start-up. Sean drove product marketing for the transition from core technologies to productized versions targeting enterprise customers.

In 2022, Sean also became a Member of RevGenius, further expanding their network and expertise in the field.

Currently, Sean is Vice President of Marketing Strategy and Delivery at Eastern Bank. Sean develops and executes marketing strategies to drive growth for Commercial and Business Banking segments. Their focus includes lead generation, customer acquisition, and deepening existing relationships across various channels for B2B business lines.

Sean Perkins has a Bachelor of Science degree in Business Administration, with a focus on Marketing, from the University of Connecticut. Sean attended the University of Connecticut School of Business as well. Sean has also obtained various certifications, including the Google Ads Display Certification from Google in February 2022, the Series 65 certification from FINRA in 2021, the Social Media Certified certification from HubSpot in 2019, the Google Analytics Certification from Google in September 2018, the Inbound Certified certification from HubSpot in May 2018, the Social Marketing Certification from Hootsuite in April 2018, and the Digital Sales Certification from Google in 2018.

Links